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OUR PROCESS & point of difference

Not all stores are the same.  We are proud to be an Australian homegrown business and we pride ourselves to being ethical.  

At Aniqa, we go through a careful selection process of curating products that are the best-of-the-best. We look for high-quality products that are effective, with innovative formulation and unique point of differences. We search for brands and products that have a global cult following and the "next big hit" products.

The brands and their products must pass Aniqa's strict selection criteria of:

  • Function & Effectiveness
  • Compliance
  • Brand Focus
  • Texture & Fragrance
  • Presentation
  • Packaging and Ease of Information
  • Price
  • We pride ourselves for not compromising on quality and not taking short cuts.

What sets us apart? We are dedicated to being a responsible business. To do so, we:

  • review the formulas and ingredients to ensure they comply with the strict Australian requirements.  This means any ingredients in a product banned in Australia, the product will not make it on Aniqa's curation list.  
  • Deal directly with the brands and authorised suppliers only. Our products are absolutely genuine.

We are also official Australian distributors for a selection of the Korean brands represented on our site.  For wholesale enquires, please contact us via email or by telephone.  

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